Love is not effortless.
To the contrary, love is effortful.
By the use of the word "will" I have attempted to transcend the distinction between desire and action. Desire is not necessarily translated into action. The desire to love is not itself love.
Love is as love does.
Love is an act of will - both an intention and an action.
Will also implies choice. We do not have to love.
We choose to love.
- M. Scott Peck, The Road Less Traveled